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ConvertKit Review 2023: Features & Pricing (Get Started for Free)

7 min read

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If you’re a creative professional looking for an email marketing service that’s simple to use and provides all the features you need to grow your audience, you may be considering ConvertKit.

If you’re a blogger, business owner, podcaster, Youtuber, course creator, or any other type of creative trying to find an email marketing tool to help you build your email list — this post is for you.

In this ConvertKit review, I’ll take an in-depth look at all the features this email marketing service offers, including its pricing and pros & cons, to help you determine if it fits your needs.

ConvertKit Review

What is ConvertKit?

ConvertKit is a powerful email marketing service that is super helpful for bloggers, podcasters, YouTubers, course creators, online entrepreneurs, and others who want to connect with their audience through email.

It’s like having your own personal email marketing assistant.

ConvertKit Review Summary.

If you’re just starting out with email marketing and have less than 300 subscribers, start with the ConvertKit Free plan to help get you up and running. And when you’re ready to buy a premium plan, their cheapest package is just $15 per month (with limited features compared to more of its higher-priced plans). Another cool benefit of ConvertKit is its digital product and subscription selling capabilities which aren’t available on other email marketing platforms.

ConvertKit Features.

ConvertKit Landing Pages.

ConvertKit Review - ConvertKit Landing Page

One of the best features of ConvertKit is its landing pages.

Landing pages are single web pages designed to be more targeted, capture a visitor’s attention, and encourage them to take a specific action, like subscribing to your email list.

ConvertKit makes creating beautiful, high-converting landing pages easy with its intuitive drag-and-drop landing page builder.

It comes with a ton of free and fully customizable landing page templates that make it easy to immediately start collecting emails — even if you don’t have a website.

This also allows creators like you to build attractive landing pages for your products and services, even if you have no experience in design or coding.

But as a code nerd, I also appreciate the ability to customize templates and add custom CSS for a more personalized experience (when needed) — another feature ConvertKit offers.

ConvertKit’s landing page builder is also integrated with Unsplash’s library of 100,000+ free images for a one-click solution to finding beautiful stock photography — because, as we all know, eye-catching visuals are essential to keep people interested and engaged.

Another highlight is that all the landing page templates are fully responsive, guaranteeing that your landing page looks great and functions correctly regardless of the device it’s viewed on.

ConvertKit Forms.

ConvertKit Review - ConvertKit Forms

Another great feature of ConvertKit is its forms.

Forms allow you to collect information from your subscribers, like their names and email address.

ConvertKit makes it easy to create forms and embed them on your website or landing pages.

You can also use ConvertKit’s forms to run surveys and collect data from your email subscribers. This data can segment your list and send more targeted emails.

In addition to collecting data, forms are great for creating a sense of urgency and highlighting special offers. With ConvertKit, you can set up timers or even customize messages that appear when a subscriber attempts to leave the page (exit intent pop-ups).

Whether you’re creating a simple newsletter sign-up form or collecting custom data, ConvertKit makes it easy to customize forms to fit your brand.

Plus, its forms are designed to look great on all devices and can be embedded wherever you need them. For example, if you want a different pop-up for each blog post, a static sidebar opt-in, or a sliding form that shows up at the bottom of the page, ConvertKit has you covered.

They even provide multiple integrations and solutions to embed your forms depending on your levels of expertise, like JavaScript, HTML, and Zapier.

ConvertKit Email Designer.

ConvertKit Review - ConvertKit Email Designer

With ConvertKit’s email designer, you can create beautiful email designs without the hassle of code. And its drag-and-drop blocks make it easy to personalize your emails and add interactive content while still keeping it simple — so your emails are deliverable and don’t end up in spam.

The benefits of the email designer include:

  • Clean Formatting: Say goodbye to messy, overstuffed menus. With a single click, you can add text, adjust font type and color, make your content left- or right-aligned — even insert links! And when it’s all finished up to your satisfaction? The formatting bar will disappear until the next time.
  • Quick Content: Transform the design and functionality of your emails by adding elements like lists, personalization headers, buttons, dividers, and more through the content menu. Just click the icon, choose your content, and start typing to see your email take form.
  • Instant Images: Your branding is important. ConvertKit lets you store frequently used images like logos in your personal image library for easy access within the platform. Plus, its direct integration with Unsplash lets you browse thousands of free, unique images to add the perfect touch.
  • Clickable CTAs: Include a clear call to action in your emails by adding buttons that link directly to landing pages, blog posts, or the shop. Plus, when someone clicks a button you’ve added to an email, ConvertKit automatically adds them as a tag — so you can segment them with ease.
  • Code If You Want To: Need to customize a specific part of your email? No problem. Just add an HTML box and get to coding — all without viewing or editing the source code of the email itself.
  • Create New Templates Without Writing Code: If you’re looking for something unique, ConvertKit’s email designer can help you create new templates from scratch without messing around with HTML or CSS. Change spacing, fonts, colors, button styles, and more to create something unique for your brand.
  • No Limits on Templates: Create as many templates as you need. There’s no limit to what you can create. Plus, ConvertKit’s email designer lets you customize individual elements of a template to fit the needs of any campaign — from onboarding sequences to product launches.
  • Fit for Any Device: ConvertKit’s responsive email templates will keep your content looking good no matter how your email subscriber checks their inbox. So you can be sure your emails look great on any device.

Email Deliverability.

ConvertKit Review - ConvertKit Email Deliverability

ConvertKit takes deliverability seriously — and its features are designed to help you get the most out of your emails.

First, all emails sent through ConvertKit pass an authentication process to make sure they’re from a legitimate sender.

This helps ensure that ISPs (Internet Service Providers) won’t block your emails from being delivered to inboxes — so they don’t end up in spam or junk folders.

ConvertKit also has an engaged and helpful community that enlightens users on email deliverability best practices.

Other Worthy ConvertKit Features.

Visual Automations: ConvertKit’s visual automations let you build automated subscription journeys for your customers with its simple If/Then logic. It’s easy to set up welcome emails, onboarding flows, and follow-up sequences in no time.

ConvertKit Review - ConvertKit Visual Automations

ConvertKit Integrations: ConvertKit has tons of integrations with popular products, like Zapier, WordPress, WooCommerce, Shopify, Teachable, Squarespace, and more.

ConvertKit Review - ConvertKit Integrations

You can also connect ConvertKit to your favorite service with its simple API.

Analytics and Tracking: Keep an eye on the performance of your emails with ConvertKit’s analytics and track subscribers across multiple lists. It also provides easy-to-read reports, including open rates, click rates, unsubscribed, bounced, and more.

Monetization: ConvertKit helps creators monetize their audience by creating product pages where they sell digital products like ebooks, paid newsletters, courses, coaching, and more.

You can also add payment forms to any page of your website or email campaigns to accept payments from subscribers and customers.

Sponsor Network: The ConvertKit sponsor network helps creators earn a passive income by partnering with leading brands. You can earn a commission for every purchase made when someone clicks on an advertisement through your newsletter. It charges 20% of the total sponsorship revenue for selling and placing the sponsorship plus 3.5% for payment processing fees.

ConvertKit Review - ConvertKit Sponsor Network

ConvertKit Pricing.

ConvertKit has three pricing plans: Free, Creator, and Creator Pro. Each plan offers different features based on your subscription needs and audience size.

ConvertKit Review - ConvertKit Pricing

The Free plan allows up to 1000 subscribers max and gives you access to:

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Sell digital products & subscriptions
  • Community support

The Creator plan costs $15/month and gives you access to all the Free Plan features plus:

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Sell digital products & subscriptions
  • Live chat & email support
  • Free migration from another tool
  • Automated email sequences
  • Visual automation builders
  • Third-party integrations
  • One additional team member

It also offers a free trial.

The Creator Pro plan costs $29/month and gives you access to all the features of both the Free and Creator plan plus:

  • Priority live chat & email support
  • Free migration from another tool
  • Automated email sequences
  • Visual automation builders
  • Third-party integrations
  • Unlimited team members
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

If you have more than 500,000 email subscribers, ConvertKit lets you request a demo to talk to its team.

ConvertKit Pros & Cons.


  • Email deliverability
  • Engaged and helpful community
  • Intuitive and User-friendly interface
  • Wide range of integrations
  • Excellent analytics and tracking capabilities
  • Free trial options are available
  • Tag-based subscriber segmentation
  • Ability to create a variety of form types
  • Top-tier landing page builder
  • Digestive reporting for subscription growth
  • Excellent customer support


  • Limited A/B testing functionalities
  • Limited reporting data

Is ConvertKit Right For You?

If you’re looking for an email marketing tool that is reliable, customizable, easy to use and offers a wide range of integrations, then ConvertKit could be the right choice for you.

However, if you’re running larger email marketing campaigns and rely heavily on split-testing, then ConvertKit may not be the best fit for you.

That being said, here’s a list of some alternative email marketing services.

ConvertKit Alternatives.

  • Mailchimp
  • ActiveCampaign
  • Drip
  • AWeber
  • GetResponse
  • Mailerlite
  • Substack


ConvertKit is a pretty awesome email marketing tool that is great for anyone looking to grow their email list and monetize it.

It has a range of features that make it easy to design, create and send emails quickly. Plus, its pricing options are more than reasonable, and you can use it at the level you’re most comfortable with.

The best part is that you can try it out for free to see if it’s right for you, and if you ever need more help, there’s an engaged community and friendly customer support team ready to answer your questions.

So whether you’re just starting out in email marketing or looking for ways to improve, you should give ConvertKit a try.

But if you don’t find ConvertKit suitable for your needs, there are plenty of other email marketing tools out there that could work for you — like the ones I mentioned above.

I hope this ConvertKit review will help you make an informed decision on which email marketing service to go with!


Who uses ConvertKit?

ConvertKit is used by digital creators and entrepreneurs who want to increase their email lists and maximize the effectiveness of their digital marketing efforts. It’s a great tool for bloggers, YouTubers, course creators, podcasters, small business owners, marketers, and more.

Can you build a website with ConvertKit?

No, ConvertKit is not a website-building platform. It is an email marketing tool that helps you grow your email list and engage with your subscribers by sending automated emails and creating forms to capture new leads. However, it allows you to build landing pages for collecting leads and tracking results.

You can also integrate ConvertKit with your website to capture leads and send emails.

Can I use Gmail with ConvertKit?

Yes, you can use Gmail with ConvertKit. You can connect your Gmail account to ConvertKit and send emails directly from Gmail or use the tools inside of ConvertKit to automate email campaigns. What are the advantages of using ConvertKit? It offers an easy-to-use interface that helps users quickly set up email

The ConvertKit for Gmail Extension also allows you to identify your ConvertKit subscribers right inside Gmail. It also highlights all the ConvertKit tags you assigned it.

Do you need a domain email for ConvertKit?

Yes, you need a domain email for ConvertKit. This Is to avoid violating international spam laws.

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